How to Write Email Messages That Get Better Results
Internet marketer, Ewen Chia.
Would you be interested in getting 10 times better results from your current e-mail marketing campaigns? While the above is a hypothetical figure, it sure got your attention didn't it?! Though most successful marketers use email marketing as an income generator, only the ultra successful are truly maximizing their profits with it. What sets them apart? And more importantly, how can you create profit-pulling solo emails that put thousands more into your bank account fast? It's not rocket science. You've basically got to get your readers excited and give them a reason to respond quickly. There IS a simple formula to achieve this. It's nothing revolutionary, in fact it's the same ormula for writing good copy. If you want to experience increased sales from all of your email promotions, start writing your solos based on the age-old formula known as...AIDA!
The basics of copywriting must be applied anywhere words are used to gather responses, especially in your emails. Here's a quick look at how you can structure your messages using AIDA as a guide:
(A) Attention
Create subject lines that get your emails opened. Think of this as the headline of your ad, as any good copywriter would tell you. Grab the attention of your readers by using curosity, fear, happiness, etc.
For example: "Have you heard about...?"
Heard about what? They'll want to find out.
Extend such attention-grabbers to the first sentence or paragraph of your message body to encourage further reading.
(I) Interest
Once you've got their attention, it's time to get them interested in your message. An easy way to do this is to simply highlight or 'create a problem' they may be experiencing. This puts them on alert and piques their interest.
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their businesses, and how there are no good solutions in sight.
(D) Desire
The desire section of your message is where you introduce your proposed solution to the problem stated. Fact is, people need solutions to problems. To be an ultra successful email marketer, your job is simply to give them what they want!
(A) Action
Getting your readers to take positive action and act on your message is probably the most important part of your entire campaign. But a high response rate is only possible if you've created the flow of attention, interest and desire successfully.
To encourage immediate action, you should tie in a specific deadline or give 'scarcity' to the solution you're offering. For example, offer a 40 percent discount for the next two days only. Let them know that if they miss this deadline, the discount will end and they will ultimately have to pay a higher price for the same solution.
Use the AIDA formula today in all of your email campaigns. You'll love the phenomenal results and extra profits from doing so.
Ewen Chia is a successful information publisher and Internet marketer. Learn how you can instantly get more traffic, sales and increase your profits by visiting his web sites: http://www.Marketing-Make-Money.com, http://www.InstantMarketingSecrets.com, and http://www.MarketingEbookReview.com
fr.: WebAdvantage eMarketing Newsletter
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